Graphplex Blog
Graphplex news and signage information.
Rebranding with LED Signs for Business Exteriors
A rebranding is a huge project, and it is often the last effort to keep a business alive. Not only do you need to revitalize the inside of your store, but you need to do away with all the old signs and stands that don't match your new brand image. For retail stores,...
Benefits of Choosing LED Signs for Business Locations
LED signs work in favor of businesses ranging from bakeries to escape rooms and everything else with a physical business location. Digital signage can work inside and outside of your business location. This makes it appealing for a consistent signage display...
How to Learn What Custom Signs are Permitted in Your City
Although many people put much more focus on the digital end of marketing, your signage is still vital for your business. Custom signs, exterior signs, and even street signs can have a huge impact on how much foot traffic you experience in a day. However, not...
Use a Sign Standoff for Long-Term Installments
A sign standoff isn't always the go-to option, but it can serve well for signs that won’t need frequent updating or movement. The hardware that keeps up long-term signs must be sturdy, and as mildly invasive to your establishment as possible. Keep up with your signage...
Retail Signage to Stand Out at Craft Fairs
When creating items for sale such as crafts or unique and exclusive hand-made products, it can be a little tough to get the word out about your shop. Many crafters will rely on sites such as Etsy or their personal site to make their sales. However, appearing at craft...
Using Custom Signs in a New Marketing Campaign
While content marketing, digital marketing, and social media are all buzzwords that have flooded in over the last few years, a marketing campaign needs much more than a posting schedule. Traditional brick-and-mortar stores, stalls in fairs or events, and even...
Investing in Custom Signs for a Growing Business
You're in the middle of opening your new location, maybe your first location, and signage just falls into the larger category of things to worry about. When deciding what to invest in now and what to worry about later, custom signage often falls by the wayside, and...
Retail Signage You Can Use Year-Round
The risk with custom retail signage is that they often serve only one purpose. That means you’re pulling out specific signs for each holiday sale and storing them through the rest of the year. Skip the storage and design signs that you can use all year long. Exterior...
Lighting Options for Business Signs
A business doesn’t always have a lot of license when it comes to grabbing attention at night. However, well-lit LED signs for business can pull in foot traffic off the street and help those who planned on going to the location find it. But which lighting option is...
Municipality Signs that Create Community
Beyond your speed limit and street signs, many cities forget about the need for municipality signs. You may have a standard-issue "Welcome to …" at your town's entry points, but you can do better than that. Municipality custom signs can welcome people into your city...