by Bryan Loconto | Jul 29, 2019 | commercial signage, municipal signage, road signs, sign permits, Signage and property values, wayfaring signs
Context Sensitive Signage Design is a concept that’s spreading through city governments. A landmark paper published in 2001 really got the ball rolling. It rolls on. Do you suppose that outdoor and outdoor-facing signage just happens? That is, that businesses,...
by Bryan Loconto | Jul 18, 2019 | directional signage, highway signs, road signs, Signage and property values, signage regulations, street signs list, wayfaring signs
Street signs, road signs, all around the town. Everywhere, in fact. On the lonely stretch of highway between Coldfoot and Fairbanks, Alaska, a sign lets drivers know it’s NEXT SERVICES 240 MILES. On some Canadian roads that distance is considerably longer, and yet...
by Bryan Loconto | Jul 12, 2019 | commercial signage, custom signage, directional signage, highway signs, Signage and property values, Uncategorized, workplace signage
Does color matter to signage design? Most people have definite color preferences when it comes to clothing, cars, wall paint, and other everyday items. In some cases, however, color is surely not the prime or even an important consideration. Henry Ford knew this when...
by Bryan Loconto | May 13, 2019 | ADA signage, directional signage, highway signs, interior signage, reflective signs, road signs, Signage and property values, wayfaring signs, workplace signage
Typography, according to the Oxford English Dictionary, is “The style and appearance of printed matter.” In particular, states Wikipedia, “… the art and technique of arranging type to make written language legible, readable, and appealing when displayed.” It follows,...
by Bryan Loconto | Apr 26, 2019 | directional signage, highway signs, road signs, Signage and property values, wayfaring signs, workplace signage
SIGNFAIL – EPISODE 1 Unlike the iconic TV sitcom, sign designers are not generally trying to make people laugh. There are, of course, exceptions. Sometimes, especially in certain business contexts, a funny sign works especially well. This 2-part post series,...
by Bryan Loconto | Jan 3, 2019 | Signage and property values
Signage must be functional, to be sure. Signs inform and direct us. That’s what they’re there for. Good wayfinding and clear regulatory signage promote ease of mobility and safety. These, in turn, support quality of life. But signage also signals. Beyond...
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