by Bryan Loconto | Jun 28, 2019 | custom signage, directional signage, highway signs, interior signage, reflective signs, road signs, signage regulations
If a sign stands by the highway but nobody can read it, does it say anything? That’s kind of like the old riddle about the tree falling in the forest, but with practical consequences. After all, what’s the point of a sign that few or none can read? If we put our minds...
by Bryan Loconto | May 13, 2019 | ADA signage, directional signage, highway signs, interior signage, reflective signs, road signs, Signage and property values, wayfaring signs, workplace signage
Typography, according to the Oxford English Dictionary, is “The style and appearance of printed matter.” In particular, states Wikipedia, “… the art and technique of arranging type to make written language legible, readable, and appealing when displayed.” It follows,...
by Bryan Loconto | Apr 26, 2019 | directional signage, highway signs, road signs, Signage and property values, wayfaring signs, workplace signage
SIGNFAIL – EPISODE 1 Unlike the iconic TV sitcom, sign designers are not generally trying to make people laugh. There are, of course, exceptions. Sometimes, especially in certain business contexts, a funny sign works especially well. This 2-part post series,...
by Bryan Loconto | Mar 26, 2019 | directional signage, highway signs, reflective signs, road signs, wayfaring signs
Everybody’s seen examples of signage gone wrong. Sometimes these “signage fails” are funny, like the sign that reads NO SIGNS. In other cases, though, signage fails are irritating or even dangerous. In contrast, a road sign reading “BRIDGE OUT IN 50 MILES” is not at...
by Bryan Loconto | Mar 25, 2019 | highway signs, reflective signs, road signs
Retroreflectivity. If the word were any longer it would need a permit! It’s a real word, even though it’s not in dictionary.com. After all, the US Department of Transportation uses it in official documents. No surprise there, since it has to do with road signs, among...
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