Graphplex Blog
Graphplex news and signage information.
WHAT OUTDOOR SIGNS ARE MADE OF
Outdoor signs need to endure everything nature throws at them. Commercial outdoor signs must attract and direct business to the point of sale. Real estate yard signs have to make showings happen. Municipal and wayfaring signs likewise have jobs to do. In any case,...
THE BEST SIGN MAKER NEAR ME
Custom signage. Who needs it? Retail businesses, cities, and building managers. Also schools, universites, and realtors, among others. Signage, after all, serves many purposes. Hence, the sheer variety of sign types and formats is dizzying. Should this complicate a...
CONTEXT SENSITIVE SIGNAGE DESIGN
Context Sensitive Signage Design is a concept that's spreading through city governments. A landmark paper published in 2001 really got the ball rolling. It rolls on. Do you suppose that outdoor and outdoor-facing signage just happens? That is, that businesses, and...
SIGNAGE AUDIT
If you look at something often enough, you kind of stop seeing it. Or, stop seeing it as it is. The people closest to us don’t notice how we change with aging, or with diet, for example. But then we run into somebody we haven’t seen for years and it’s “Wow? What...
TAKING IT TO THE STREETS
Street signs, road signs, all around the town. Everywhere, in fact. On the lonely stretch of highway between Coldfoot and Fairbanks, Alaska, a sign lets drivers know it’s NEXT SERVICES 240 MILES. On some Canadian roads that distance is considerably longer, and yet...
IN LIVING COLOR
Does color matter to signage design? Most people have definite color preferences when it comes to clothing, cars, wall paint, and other everyday items. In some cases, however, color is surely not the prime or even an important consideration. Henry Ford knew this when...
VITAL SIGNS OF RETAIL LIFE
The retail marketplace is where the economy’s rubber meets the road. It’s always been so, since the dawn of human life on earth. Trading is what people do. Exchanging one thing for another, and so improving their conditions. Commercial signage is as old as markets...
DO YOU READ ME?
If a sign stands by the highway but nobody can read it, does it say anything? That’s kind of like the old riddle about the tree falling in the forest, but with practical consequences. After all, what’s the point of a sign that few or none can read? If we put our minds...
VINYL GRAPHICS SIGNAGE
Brilliant, bright colors, durability, design flexibility, affordability. Vinyl graphics are an attractive solution for many types of signage requirements. After all, this is signage that we can apply to nearly any kind of non-porous window or wall surface. It’s...
THE POWER OF PLACE
A sign has to be somewhere, someplace. Digital or traditional, a sign cannot be nowhere. As an object with a location, a sign is, therefore, a part of that place. Since signage exists to communicate, it connects the people who see it with the place where it’s located....