CHANNEL LETTERS

CHANNEL LETTERS

Everybody’s seen channel letters. Most of us see them often as we move through our daily routines. Businesses favor channel letters for signage they intend to grab the public’s attention. The public, though, is generally unfamiliar with the term. South Florida signage...
THE RIGHT TYPE

THE RIGHT TYPE

Typography, according to the Oxford English Dictionary, is “The style and appearance of printed matter.” In particular, states Wikipedia, “… the art and technique of arranging type to make written language legible, readable, and appealing when displayed.” It follows,...
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